Brand Strategy for Practitioners (Free)
About Course
This course is free and self directed, which means you may study and complete at times that are most convenient for you from the comfort of your own home.
This course was created to allow you to complete it without any teaching assistance. However, if you have questions or need assistance, you can receive help from our instructor at any time, by sending a message. Your Instructor is a valuable resource person who can provide you with personal teaching assistance to help you succeed in your career.
Whether you are a new practitioner or an experienced bodyworker who has worked for others until now, you can start your own massage business. Before you can choose your favorite products, equipment and services to offer, you have to establish your brand strategy. Don”t worry, you’ve landed at just the right place!
We’ll address aspects of establishing your brand and strategy and starting your own massage business in this course so that your excellent massage skills reach the right people and your business reaches desired heights!
Course Content
Brand Strategy
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What Is A Brand?
03:49 -
The Power of Branding
05:35 -
Consistency and Loyalty
09:22 -
Defining Your Brand: Strategy
17:01 -
Defining Your Brand: Purpose
00:00 -
Defining Your Brand: Positioning
00:00 -
Defining Your Brand: Personality
15:07 -
Defining Your Brand: Plot
03:09 -
Defining Your Brand: Logo and Identity
06:25