Brand Strategy for Practitioners (Free)
This course is free and self directed, which means you may study and complete at times that are most convenient for you from the comfort of your own home.
This course was created to allow you to complete it without any teaching assistance. However, if you have questions or need assistance, you can receive help from our instructor at any time, by sending a message. Your Instructor is a valuable resource person who can provide you with personal teaching assistance to help you succeed in your career.
Whether you are a new practitioner or an experienced bodyworker who has worked for others until now, you can start your own massage business. Before you can choose your favorite products, equipment and services to offer, you have to establish your brand strategy. Don”t worry, you’ve landed at just the right place!
We’ll address aspects of establishing your brand and strategy and starting your own massage business in this course so that your excellent massage skills reach the right people and your business reaches desired heights!
What Will You Learn?
- Giving Meaning to Your Brand
- Create Your Brand Story
- Establishing An Effective Brand
- Define Your Ideal Customers
- Marketing Your Brand
- Gaining Competitive Advantage
- Building Customer Loyalty
- Determining Tone and Language
What Is A Brand?03:49
The Power of Branding05:35
Consistency and Loyalty09:22
Defining Your Brand: Strategy17:01
Defining Your Brand: Purpose00:00
Defining Your Brand: Positioning00:00
Defining Your Brand: Personality15:07
Defining Your Brand: Plot03:09
Defining Your Brand: Logo and Identity06:25